About Us

Apex Overland is a veteran-owned, family-operated overland and off-road outfitter based in Reidsville, North Carolina. Since 2015, we’ve helped adventurers build vehicles they can trust; whether they’re exploring local trails, tackling cross-country expeditions, or simply making weekend escapes.

Founded by husband-and-wife team Josh and Jillian, Apex Overland was built on a simple idea: the right vehicle, built the right way, gives you the confidence to explore farther. We don’t just sell products, we use them, test them, and rely on them for our own adventures. That real-world experience shapes every recommendation we make.

We believe every build should fit the owner; that’s why we take the time to understand how you use your vehicle before recommending parts or upgrades. From suspension systems and armor to roof racks, lighting, recovery gear, and complete overland builds, our goal is to help you invest in the right equipment the first time.

Our team includes a Toyota Certified Technician, and we’re committed to delivering quality workmanship, honest advice, and dependable service you can trust. Whether you’re visiting our install shop in Reidsville or shopping online from across the country, we’re here to help you build a vehicle that’s ready for wherever the road, or trail, takes you.

In 2021, we expanded our capabilities by launching Apex Fabrication & Offroad, allowing us to design and build custom solutions for customers whose needs go beyond off-the-shelf products.

More than anything, Apex Overland is about community. We love sharing knowledge through training classes, events, and educational content because we believe capable drivers build capable adventures. Whether you’re just getting started or refining your dream build, we’re honored to be part of your journey.